Apr 27

TrueCar.com Study Shows Gender Car Buying Behavior

According to TrueCar.com’s annual demographic car-buying behavior study, women prefer import brands and smaller vehicles while men prefer flashy or brawny vehicles.  Examining gender differences, TrueCar’s study looked at over eight million auto purchases last year. 

“Female car buyers really gravitated toward smaller, more fuel-efficient cars,” said Kristen Andersson, Senior Analyst at TrueCar.com. “It was the complete opposite for male buyers, who preferred either a fast, sporty vehicle or more heavy-duty vehicle, like a large truck or SUV.

The study found female buyers top brand to be MINI, followed by Nissan and Kia.  Men on the other hand preferred Ferrari, Bentley and Maserati. 

The top ten models, based on the highest percentage of male and female buyers were:


  1. Volvo S40
  2. Nissan Rogue
  3. Volkswagen Eos
  4. Volkswagen Beetle
  5. Hyundai Tucson
  6.  Honda CR-V
  7. Toyota RAV4
  8. Nissan Juke
  9. Jeep Compass
  10. Nissan versa



  1. Porsche 911
  2. GMC Sierra
  3. Ford F-Series
  4. Chevrolet Corvette
  5. Chevrolet Silverado
  6. BMW M3
  7. Audi S4
  8. Audi A8
  9. Cadillac Escalade EXT
  10. Maserati Granturismo


“While gender preferences amongst the buyers of various automotive brands still exist, the gap is narrowing,” said Jesse Toprak, Vice President of Market Intelligence at TrueCar.com. “The SUV and truck heavy mix of the domestic automakers continue to generate a disproportionate number of male customers, while the exotic brands remain to be the best medicine for a midlife crisis.”

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